Design Thinking Q+A with Youngjin Yoo, PhD

Posted 1.5.17 Q: How do you define “design thinking?” A: There are many definitions of design thinking. Typically, design thinking is understood as a set of broad approaches to organizational problem-solving and innovation based on the tradition of human-centered design practices. It emphasizes an iterative, visual and multidisciplinary approach to problem-solving that moves from generating insights about users, problems and situations to idea generation and testing, then implementation. Some even characterize it as a somewhat rigid linear process of problem-solving. I don’t necessarily disagree with some of those aspects. However, design is far more than that.

Professor | Writer | Teacher Digital Innovation, Design, Organizational Genetics Case Western Reserve University

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