Over the last three months, Apple lost over $400 billion in market capitalization, which is larger than that of Facebook. Together with Tim Cook’s bombshell announcement of cutting its revenue forecast for the quarter that ended in December, this raises a lot of questions about the future of Apple. Of course, for those who follow tech companies, this should not come as a big surprise. Apple had a problem of introducing a new premium price hardware product since the iPhone. The slow, albeit steady, growth of the revenue from service cannot make up the loss of annual sales of new iPhones. They already sent a strong signal last year that they were having a problem with iPhone sales when they decided not to disclose the unit sales number. When Apple agreed to sell its products on Amazon, which meant Apple had to share its revenue with Jeff Bezos (can you imagine how humiliating it must have been to Apple?), we already know that Apple is no longer the old Apple that defied all the normal rules that applied to other companies.
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