Store One: Office Max I went to Office Max to pick up chairs that I ordered earlier. The store was almost empty. I was happy to see my chairs stacked up in the cash register area. I thought it would a quick stop at the cash register to pay for the chairs and leave. Perhaps 5 … Read more
얼마전 땅콩회항 사건으로 문제가 된 어느 재벌 집안의 자녀가 전문경영인으로 구색을 갖추기 위해서 내세운 것이 “디자인경영”이라고 한다. 디자인경영 전문가를 모셔다가 강의도 듣고, 디자인경영을 통해서 새로운 아이디어도 얻고 그런다는 내용의 기사이다. 그 기사를 읽다가 화가 났다. “디자인경영”이라는 내용을 연구하고 가르치는 사람으로 분노가 생긴다. 왜냐하면 디자인경영은 그냥 그렇게 폼 잡으라고 하는 게 아니기 때문이다. 디자인경영의 처음은 사람이다. … Read more
Ever since the introduction of iPhone featuring a flat multi-touch screen that replaced physical keyboards, the scope of traditional industrial design on new product developments has been shrinking. Instead of providing physical interface, many companies opted to offer software-defined functions that make the product flexible and reprogrammable. For a typical smart phone, the work of … Read more
Samsung unveiled Galaxy Note Edge which is featuring a curved screen. It offers a new possibility that enable offer new ways to use smartphones. Yet, as many reporters have already pointed out, whether this “innovation” will succeed or not largely depends on software. That is, if there are enough third-party apps that take advantage of … Read more
Over the last three years, Temple University’s Urban Apps & Maps Studios has been running Apps & Maps BITs Summer Program. This year, 95 girls and 84 boys are participating in the program. They are working with over 30 Temple students who are supervised by 10 Temple faculty members from Information Systems, Geography and Urban Studies, … Read more
기독교적 경영이란 무엇인가? 창세기 1장 28절을 보면 “하나님이 그들에게 복을 주시며 하나님이 그들에게 이르시되 생육하고 번성하여 땅에 충만하라, 땅을 정복하라, 바다의 물고기와 하늘의 새와 땅에 움직이는 모든 생물을 다스리라 하시니라“ 하셨습니다. 이것을 우리에게 주신 청지기로서의 사명이라고 이야기를 합니다. 어떤 의미에서 경영은 다스리는 것이라고 볼 수 있는데, 이에 대한 성경적인 출발점을 저는 위의 창세기 1장 28절에서 … Read more
I just finished teaching a course on “digital innovation and design” at ISB. Like previous years, students worked on “re-imagining Hyderabad Public Transportation Experiences”. What surprised me this time was how homogeneous their ideas were. They all went for a combination of smart card, a GPS-installed vehicles, cloud-based analytics, optimization of route balancing, and personalized … Read more
I am currently in India teaching design at Indian School of Business. One of the reasons that I keep coming back here is the students. They are smart, driven, often technological sophisticated and passionate about their work. Each day, I have several students visiting my office pitching their ideas, seeking advice. Today, I met one … Read more
Design has emerged as an important function for business. The success of Apple, Nike, P&G and Samsung all points to the preeminent importance of design. They also point to a particular type of design approach, which is often referred to as design thinking. Design consulting firms like IDEO, Frog and Design Continuum are playing increasingly … Read more
Back in October, I made a short radio recording for for Academic Minute, a program made by WAMC – Northeast Public Radio. Last week, my show was finally aired. You can listen to the show and read the transcript here. Dr. Youngjin Yoo, Temple University – Evolution of Digital Materials | WAMC The research that … Read more
I am currently visiting Indian School of Business to teach design inquiry and its application for digital innovations. With Design Inquiry, I ask students to focus on the FIVE key questions: What inspires you? Who are the affected stakeholders? What are the unmet needs? What do you want to do to change the situation? What … Read more
