iPod growth has stopped

Yesterday, there was a big news. That was not the Fed’s decision to cut the rate by .75 point. It was Apple’s quarterly report. After the report, the Apple’s stock price dived sharply. According to this analysis, this decline has to do with the zero growth in iPod sale.

Unavoidable question then to ask is what is next? Will iPhone become the next iPod? Probably not. Will there be new version of iPod that will generate as much excitement as the original iPod few years ago? Maybe. There are several possible design routes one can take to move the iPod economy into the next one. It will be a fun exercise to speculate in terms of what Apple should do now, and what other competitors can do in order to steal the magic from Apple.

Professor | Writer | Teacher Digital Innovation, Design, Organizational Genetics Case Western Reserve University

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