experience – Professor Youngjin Yoo

A Tale of Two Stores

February 22, 2021November 28, 2017 by Youngjin Yoo

Store One: Office Max I went to Office Max to pick up chairs that I ordered earlier. The store was almost empty. I was happy to see my chairs stacked up in the cash register area. I thought it would a quick stop at the cash register to pay for the chairs and leave. Perhaps 5 … Read more

experience design: what are we designing?

April 10, 2007 by Youngjin Yoo

Yesterday, I had Lee Green, IBM’s Worldwide design chief, as a guest speaker for my class. As always, it was filled with lots of interesting stories from times he was with IBM, including the small division that he was asked to join called “desktop” and the day when the Big Blue went cultural change with … Read more