design

Fox DESIGNWeek 2011

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I am thrilled to announce that we will have Fox DESIGNWeek 2011 from March 11 – 18. The event has two components: North Broadband Challenge and incitexchange. North Broadband Challenge + How can we use increasingly pervasive digital technology to re-imagine the future of the city? + Can we use digital technologies to inspire, mobilize, … Read more

Digital city as a generative platform for urban innovation

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Couple days ago, I gave a talk at the 2010 Mayors’ Technology Summit. After the talk, several participants asked me to share my slides. Given the way I use my slides, I felt that just sending out slides wouldn’t be that useful. Instead, I decided to post the whole talk in text here after the break.

Mayors summit 2010http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mayorssummit2010-101006083637-phpapp01&rel=0&stripped_title=mayors-summit-2010&userName=yxy23yoo

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Organization Design with Toys

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Yesterday, my class discussed Sony case. The case covers how the traditional organization structure that Sony had with product silos led to its failure to respond to digital challenges. Instead of discussing the case, I ask the students to build 3D representations of Sony to explore the problems deeper. Then, we discussed how Frank Gehry … Read more

Can Design Save Management?

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I wrote a short provocation for Convergence: Managing + Designing, which will take place in June 17-18, 2010. Here it is. Youngjin Yoo Temple University Design, or design thinking, is becoming increasingly popular among management practitioners and scholars. Leading popular magazines like BusinessWeek and Fast Company regularly feature design as an important topic. Many leading … Read more

what BusinssWeek review on Nook missed

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Yesterday, Barnes and Noble introduced its own e-book reader, Nook. Hardy Green wrote a review of Nook for BusinessWeek. At the end of the review, Green says:

“Still missing here is the paradigm-changing gadget, the book equivalent of Apple’s iPhone. In fact—although you can load a number of e-reader applications, including Kindle and Barnes & Noble apps, onto an iPhone or iPod, Apple is keeping mum on any plans to produce its own device. But with a touchscreen that utilizes the same technology as the iPhone and its Google Android platform, the nook may have Apple’s technoids thinking twice about entering the e-reader fray.

There still is probably space for that paradigm-shifting thing that is so terrific—so mind-bendingly lovely to fiddle with and to use for a variety of functions—that it actually expands the number of book readers. But at the moment, and for several years’ time, e-books have represented only around 1% of the shrinking book-reading public. Not only must that percentage rise, but also the overall number of book readers must increase—then we’ll know that e-book nirvana has arrived.”

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Reflection on Reshaping Boundary: Art, Design, and Management Workshop

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Last two days were quite exciting. I was facilitating Reshaping Boundary Workshop, together with Lucy Kimbell who was the primary designer of the workshop. The idea was originally conceived by Fred Collopy as an on-going design inquiry of new way of new way of engaging design and management. While we were somewhat nervous the day before the workshop, it turned out to be better than anyone of us expected. Detailed design and careful preparation of materials and space paid off. What bound participants together, however, I believe was a certain sense of shared purpose, destiny, and urgency.

The idea behind the workshop was the movement between stakeholder experience and the invisible structure that generates that experience. The participants were given a persona of a stakeholder and asked to start from the reflection of their current image to the imagination of the future. The first day ended with a 2D sketch of the future experience and structure.

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Digitalization in a post-professional world

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I gave a very brief talk at Case Western Reserve University as a provocation at Reshaping Boundary: Art, Design, and Management workshop. Many of the ideas that I have discussed through my blog earlier. Digitalization in a post-professional societyhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=casedesignworkshop09-090925094742-phpapp02&stripped_title=digitalization-in-a-postprofessional-society-2066015 View more presentations from Youngjin Yoo.